Digital Bananas Technology (DBT) has been contracted to implement intelligent Digital Marketing Optimisation for the banking sector within an emerging market in Nigeria.
Nigeria holds a unique status as Africa’s largest economy in terms of its total Gross Domestic Product (GDP). With this strong foundation backing this new venture, Nigeria offers the ideal platform in which to roll out sophisticated digital marketing optimisation to create a trend and inspire a nation.
DBT will be focussing on transforming the presence and usability of their client’s website with a clean refresh offering a new UI / UX experience, responsive and adaptive design with a mobile first approach. Additionally, the copy will be optimised through a detailed and custom content strategy.
With the majority of financial decision makers gaining increasing access to mobile internet and mobile devices, converting the exiting website to mobile and implementing a mobile site optimisation strategy is paramount. There will also be GrantMyWish a clear Econsultancy focus on mobile app optimisation to increase installs, improve retention rate and reduce churn rate.
Another key feature of the planned project includes analytics optimisation, and analysing web and social traffic and other statistical information to create meaningful report from the data provided. This will enable DBT to increase traffic, boost conversion rates, significantly improve user sessions on the client’s website and reduce bounce rates.
Finally, once the website, mobile site and mobile applications have all been optimised, the DBT team will focus on an email campaign and social media optimisation strategy to elevate the brand’s presence, increase followership and brand fans, boost subscriber levels and send engagement levels soaring. Brand Gamification will lend a completely new dimension to this emerging market, setting a national and global trend for other companies to follow suit.